Meet Response ID: R_30WtKPNBuxoV, we named her Eleanor. She is a real respondent from a test survey we conducted. Eleanor’s survey results were questionable but the only way we could tell was to go beyond the classic survey quality techniques.
Depending on these legacy quality check techniques means that companies are wasting an estimated $3B - $4B a year in market research fees. Moreover, the ripple effect for marketers is that they’re using this bad data to engage with consumers. There is a solution.
Check out our presentation to learn how an advanced detection method, the fraud detection score, helps you identify hidden bad data in your data pools.