Companies that make decisions based on customer behaviors and demands grow more than 30% annually on average, according to Forrester.
So what are CMOs doing to really understand their customers? If they don't rely heavily on deeper data and machine-learning insights, they risk being left behind.
In this Forrester report, learn more about:
- The ways
data is becoming pervasive
- How CMOs
can innovate with new data sources
an insights process
Download your complimentary
Forrester report on The Future
of Marketing Insights and learn more about how marketers can
keep pace with customers’ changing behaviors.