A Retrospective Look at the 2018 Holiday Season

The Important Differences Between Black Friday and Cyber Monday Shoppers

Over 165 million consumers did their holiday shopping between Thanksgiving and Cyber Monday this holiday season, and 54% of them made purchases both in-store and online. Think these shoppers are all the same? Think again.

There are fundamental differences between the millions of people who embraced the brick and mortar shopping experience on Black Friday and the millions who strategically searched online for the best deals on Cyber Monday. Understanding how these consumers differ is key to engaging them during the holidays and all year long.

In Holiday Season Lookback: Black Friday and Cyber Monday Shopper Analysis, several noteworthy themes were uncovered:

Black Friday shoppers value customer service, while Cyber Monday shoppers care more about convenience.
Cyber Monday shoppers are more likely to buy tech products, while Black Friday consumers focus on furniture and kid products.
Black Friday shoppers want products that are luxurious and popular, while Cyber Monday customers gravitate to sustainable and unique items.

Download your copy of Holiday Season Lookback: Black Friday and Cyber Monday Shopper Analysis and start developing a strategy to better connect with your consumers during the holidays and all year long.