Democrats and Republicans: It’s No Longer a Blue and Red Matter

Download our latest report on the voter insights you need to win this election season.

You can no longer count on two cut and dry parties. The left and the right are diverse groups with a spectrum of political values, motivations and drivers. What will get them to the ballot box (or the mailbox) on November 3 is not singular.

In our latest report, the 2020 Presidential Election Voter Landscape, we introduce you to the seven nuanced voter personas that will make or break the election. Winning campaigns will message to these groups on the issues that matter, they’ll appeal to the values that pull at voter heartstrings and target on a granular level. In this report, you’ll learn: 

  • The #1 issue driving each voter persona to cast their vote 
  • Their sentiment on the coronavirus pandemic 
  • The top values that strike a chord with each persona 
  • Policies that motivate these voters to take political action  

Resonate’s proprietary, continuously updated voter intelligence data is tracking these voters in real-time because we know old data doesn’t work. Download the 2020 Presidential Election Voter Landscape today to learn more about your target voters and bring your campaign one step closer to victory on November 3. 

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