Increase Revenue and Conversion with Advanced Micro-Segmentation
Micro-segmentation is essential to crafting effective campaigns and communications, and, as consumer tensions run high during the pandemic, it’s never been more critical. But how can brands increase relevancy and conversions through fresh, real-time, and nuanced data?
To illustrate the importance of nuance in today’s multicultural marketing strategies, Resonate’s Ignite Platform uncovers the disparate reactions and attitudes of different segments within the larger U.S. Hispanic population as it related to the COVID-19 pandemic.
Hear from brand marketing expert Ericka Podesta McCoy, Resonate CMO, to learn how to take your segmentation game to the next level – and drive increased revenue and conversion.