The 2021 State of OTT Report

With more people staying home, how are over-the-top (OTT) media services responding?

In our in-depth report, The 2021 State of OTT, we share an intimately granular understanding of consumer behavior, advertiser opportunity and what's striking a chord with streaming viewers right now and into 2021 – and why.

We used real-time data scaled to over 200 million U.S. consumers and looked at their viewing habits, preferences, their demographics, values, psychographics and more. You’ll learn key insights, including: 

  • The who, what and where of streaming now 
  • How the newcomers to the streaming scene are fitting into the landscape 
  • The impact of the coronavirus pandemic on viewership 
  • Who’s winning the hearts of American viewers  
  • Key takeaways for marketers and opportunities for advertisers 

Download the Report