Just Released: The 2021 State of OTT Report
With more people staying home, how are over-the-top (OTT) media services responding?
We used real-time data scaled to over 200 million U.S. consumers and looked at their viewing habits, preferences, their demographics, values, psychographics and more. You’ll learn key insights, including:
- The who, what and where of streaming now
- How the newcomers to the streaming scene are fitting into the landscape
- The impact of the coronavirus pandemic on viewership
- Who’s winning the hearts of American viewers
- Key takeaways for marketers and opportunities for advertisers