2021 State of OTT + Actionable Audience Insights
2020 was a big year for OTT. But what does 2021 hold in store? With more people staying at home, understanding the present and future of streaming is crucial for advertisers.
Hear from Resonate OTT expert Ray Faust, General Manager - Media and Entertainment, for a roundtable discussion including Joseph Naylor, Senior Director - Product, Data & Advertising Technologies at Cox Media Group and David Scheur, Senior Brand Manager at Sling TV. We’ll share insights from the Ignite Platform™ and real-world use cases that uncover a granular understanding of OTT consumer behavior, advertiser opportunity, and the latest trends in streaming TV.
- Key takeaways for marketers and advertisers to segment and reach OTT audiences in 2021
- How OTT will change upfronts in 2021
- Strategies for audience targeting that you can put to work right now
- Whether the pandemic effect on OTT is here to stay
- What we can expect from increased OTT market share in the coming year
Understanding where streaming trends are headed and critical insights on streaming audiences in 2021 can make or break your brand or agency.