NEW: The 2025 State of the Consumer Report
Trust, Technology, & Tranquility: Key Consumer Trends & Segments You Need to Accelerate Growth in 2025
In 2024, the long and chaotic presidential election, rumors of another looming TikTok ban, rising prices, and cataclysmic weather all resulted in serious stress for Americans and the year ending on an uncertain note. Now, consumers are looking for a break, both for their sanity and their wallets, and they’re expecting brands and the government to give it to them.
In our brand-new State of the Consumer Report, we’ll reveal five key consumer trends marketers should expect this year, as well as three major audiences Resonate expects to play a significant role in the market. You’ll learn not only who to target, but how, ensuring you put yourself on the path to success in 2025.