3 Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding

You’re in the home stretch towards EOY goals, and to reach those who will help you drive revenue, optimize ad spend, and meet your KPIs, you need to go deeper with your segmentation – you need multicultural connection. Flat demographics won’t get you there. You need to understand the nuanced values, motivations, and drivers that vary from individual to individual.

ANY DAY
ANY TIME
Your Desk!

Resonate Adweek Webinar November 2021

 

In this data-driven webinar, you’ll learn:

  • Why ethnicity alone is not good enough when you’re speaking to multicultural audiences 
  • How consumer sentiment is continuing to evolve, particularly around customer comfort levels and preferences, and how that impacts varied groups 
  • How values light a fire under your creative that can’t be replicated with flat demographics – and how that builds connection, increases loyalty, and drives revenue 

Want to dive into deeper multicultural understanding? Watch this on-demand webinar today.

Ericka McCoy, Chief Marketing Officer, Resonate

Ericka McCoy, Chief Marketing Officer, is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors across North America, Europe, and Asia.​

WATCH ON-DEMAND