3 Keys to Insights-Driven, AI-Powered Segmentation in 2021
As 2020 has shown, the best-laid plans can quickly become useless. Insights-driven segmentation strategies need to take this into account and respond in real-time based on nuanced changes in consumer perception and behavior. What can you do right now to deepen and strengthen your segmentation leading into a volatile and unpredictable 2021?
In our recent Adweek webinar, hear Resonate AI experts Ericka Podesta McCoy, CMO, and Rose Elam, solutions engineer, go over real-world segmentation insights uncovered by the Resonate Ignite Platform and how to use these learnings to drive actionable results.