3 Ways Fresh Data Can Make or Break Your 2021

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Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. 

In this on-demand video, Resonate CMO Ericka Podesta McCoy joins Adweek to share three real-world use cases of growth driven by relevant data and deep, AI-driven human understanding. Watch 3 Ways Fresh Data Can Make or Break Your 2021 to learn how fresh, human, and actionable are your keys to consumer connection now. 

In times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure. 

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