| September 14, 2023 | 2:00-6:00p CST | Camelot, 8140 Walnut Hill Ln, Suite 1000, Dallas, TX |
AI is transforming marketing and advertising right now. How ready are you to lead your organization during this pivotal time?
With only a few months left in 2023 to drive growth, it’s time to tap into the transformative potential of AI. It powers the freshest, most predictive data for real-time insights into who customers really are and what they value.
Join industry leaders in person to learn how to navigate the new world of AI for greater growth on September 14 at 2pm! Following insightful presentations, stick around for a networking Happy Hour.
Attendance is limited, register today.
| 2:00 p.m. | Opening remarks Sam Bloom, CEO, Camelot Ericka Podesta McCoy, CMO, Resonate |
| 2:15 p.m. |
Keynote The intersection of AI-powered data and marketing - The future is now Tom Craig, Chief Technology Officer, Resonate |
| 2:45 p.m. |
Fireside chat Data-driven storytelling: How Marketing Leaders Leverage Data to Drive Growth Steve Lybrand, SVP Planning, Camelot Stefanie Hineman, Group Marketing Manager of Digital Activation, Intuit Scott Gassert, Executive Director Media Planning & Strategy, Dieste Caitlyn Banowsky, Senior Director of Media Strategy, Lerma Jamie Berman, Digital Director, Johnson & Sekin Dwight, Wilhem, Senior Director Digital Products, Dallas Morning News Panel will be moderated by Ericka McCoy, Chief Marketing Officer, Resonate |
| 4:00 p.m. | Networking happy hour! |
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Ericka McCoyChief Marketing Officer, ResonateEricka McCoy, Chief Marketing Officer, is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors. |
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Sam BloomCEO, Camelot Strategic Marketing & MediaSam Bloom is the CEO of Dallas-based Camelot Strategic Marketing & Media, a fact-based, bottom-up, independent agency with 155+ employees in 20 states across the U.S. – including Dallas, New York, Los Angeles and Baltimore. |
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Tom CraigChief Technology Officer, ResonateTom Craig, Chief Technology Officer, brings over 20 years of experience in the digital media industry building consumer marketing and analytic platforms for companies such as MediaMath and AOL. |
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Stefanie HinemanGroup Marketing Manager of Digital Activation, IntuitStefanie Hineman brings 15+ years of experience in marketing/communications, and leads the Digital Activation Team within Intuit’s Consumer Group Marketing Org.Her team manages the capabilities used for TurboTax marketing data enablement, partnering with x-functional stakeholders on data activation for targeting, personalization, suppression, optimization and insights, all with compliance and data stewardship. |
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Steve LybrandSVP, Camelot Strategic Marketing & MediaSteve leads Strategic Planning and Research at Camelot. He joined in 2012 after spending 15 years with holding company media agencies in New York, Chicago, and Dallas. He is passionate about fact-based storytelling and data visualization to help break down advertisers’ challenges and leans heavily on Camelot’s tools and resources to unlock unique solutions. |
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Scott GassertExecutive Director, Media Planning and Strategy, DiesteScott Gassert, Executive Director, Media Planning and Strategy, brings over 25 years of media experience and oversees all media functions for Dieste. Scott has been nominated three times as media executive of the year by his peers and the Association of Hispanic Advertising Agencies (AHAA). |
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Caitlyn BanowskySenior Director of Media Strategy, LERMACaitlyn Banowsky, Senior Director of Media Strategy, excels at transforming data into impactful media solutions. She has a proven track record of weaving consumer and media insights into successful campaigns that drive measurable business-level success for clients like The Salvation Army, He Gets Us, and Nature Nate’s Honey Company. |
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Dwight WilhelmSenior Director Digital Product, Medium GiantDwight Wilhelm, Senior Director, brings 25+ years of experience in product development and digital monetization strategies. He excels at translating market trends into innovative solutions that boost user engagement and revenue. He prioritizes creating seamless digital experiences and optimizing monetization channels for sustained business success for Dallasnews.com and Medium Giant clients. |
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Jamie BermanDirector of Digital, Johnson & SekinJamie Berman, Director of Digital, brings 20+ years of experience in strategic marketing, branding, and technology. Since January 2022, she's enhanced the agency’s digital capabilities to include digital strategy, data visualization, programmatic media, search engine optimization, analytics, and social strategy. |
