In-Person Event & Happy Hour

How AI-powered data is transforming

the future of marketing

September 14, 2023 2:00-6:00p CST Camelot, 8140 Walnut Hill Ln, Suite 1000, Dallas, TX

Save Your Spot!

Join Resonate x Camelot in Dallas to discover ways AI deepens your understanding of consumers to catapult growth. 

AI is transforming marketing and advertising right now. How ready are you to lead your organization during this pivotal time? 

With only a few months left in 2023 to drive growth, it’s time to tap into the transformative potential of AI. It powers the freshest, most predictive data for real-time insights into who customers really are and what they value. 

Join industry leaders in person to learn how to navigate the new world of AI for greater growth on September 14 at 2pm! Following insightful presentations, stick around for a networking Happy Hour.  

Attendance is limited, register today. 


2:00 p.m.

Opening remarks 

Sam Bloom, CEO, Camelot

Ericka Podesta McCoy, CMO, Resonate

2:15 p.m.


The intersection of AI-powered data and marketing - The future is now

Tom Craig, Chief Technology Officer, Resonate

2:45 p.m.

Fireside chat

Data-driven storytelling: How Marketing Leaders Leverage Data to Drive Growth

Steve Lybrand, SVP Planning, Camelot

Stefanie Hineman, Group Marketing Manager of Digital Activation, Intuit

Scott Gassert, Executive Director Media Planning & Strategy, Dieste

Caitlyn Banowsky, Senior Director of Media Strategy, Lerma

Jamie Berman, Digital Director, Johnson & Sekin

Dwight, Wilhem, Senior Director Digital Products, Dallas Morning News

Panel will be moderated by Ericka McCoy, Chief Marketing Officer, Resonate

4:00 p.m. Networking happy hour!


Ericka McCoy

Chief Marketing Officer, Resonate

Ericka McCoy, Chief Marketing Officer, is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors.

Sam Bloom

CEO, Camelot Strategic Marketing & Media

Sam Bloom is the CEO of Dallas-based Camelot Strategic Marketing & Media, a fact-based, bottom-up, independent agency with 155+ employees in 20 states across the U.S. – including Dallas, New York, Los Angeles and Baltimore.

Tom Craig

Chief Technology Officer, Resonate

Tom Craig, Chief Technology Officer, brings over 20 years of experience in the digital media industry building consumer marketing and analytic platforms for companies such as MediaMath and AOL.

Stefanie Hineman

Group Marketing Manager of Digital Activation, Intuit

Stefanie Hineman brings 15+ years of experience in marketing/communications, and leads the Digital Activation Team within Intuit’s Consumer Group Marketing Org.Her team manages the capabilities used for TurboTax marketing data enablement, partnering with x-functional stakeholders on data activation for targeting, personalization, suppression, optimization and insights, all with compliance and data stewardship.

Steve Lybrand

SVP, Camelot Strategic Marketing & Media

Steve leads Strategic Planning and Research at Camelot. He joined in 2012 after spending 15 years with holding company media agencies in New York, Chicago, and Dallas. He is passionate about fact-based storytelling and data visualization to help break down advertisers’ challenges and leans heavily on Camelot’s tools and resources to unlock unique solutions.

Scott Gassert

Executive Director, Media Planning and Strategy, Dieste

Scott Gassert, Executive Director, Media Planning and Strategy, brings over 25 years of media experience and oversees all media functions for Dieste. Scott has been nominated three times as media executive of the year by his peers and the Association of Hispanic Advertising Agencies (AHAA).

Caitlyn Banowsky

Senior Director of Media Strategy, LERMA

Caitlyn Banowsky, Senior Director of Media Strategy, excels at transforming data into impactful media solutions. She has a proven track record of weaving consumer and media insights into successful campaigns that drive measurable business-level success for clients like The Salvation Army, He Gets Us, and Nature Nate’s Honey Company.

Dwight Wilhelm

Senior Director Digital Product, Medium Giant

Dwight Wilhelm, Senior Director, brings 25+ years of experience in product development and digital monetization strategies. He excels at translating market trends into innovative solutions that boost user engagement and revenue. He prioritizes creating seamless digital experiences and optimizing monetization channels for sustained business success for and Medium Giant clients.

Jamie Berman

Director of Digital, Johnson & Sekin

Jamie Berman, Director of Digital, brings 20+ years of experience in strategic marketing, branding, and technology. Since January 2022, she's enhanced the agency’s digital capabilities to include digital strategy, data visualization, programmatic media, search engine optimization, analytics, and social strategy.

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