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Personalization is the key to customer acquisition and building brand loyalty. But, too often, companies that say they ‘know their customer’ use the same outdated list of banal customer data categories that generate equally bland results.  

Why Consumers Actually Choose the Brands They do

Watch Forrester VP and Principal Analyst, Brendan Witcher and Resonate CMO, Ericka McCoy dive deep into why consumers actually choose the brands they do business with, and: 

  • How leading companies apply a 6C Framework for a deep understanding of customers 

  • Which operational guardrails must be applied to go after the right data for YOUR needs 

  • How customer understanding leads to powerful personalization across channels 

  • Actionable steps to help you win and serve customers and boost consumer loyalty 


Think you know the conditions under which a consumer wants to buy from YOU? Find out. 

Ericka McCoy, CMO

Ericka McCoy, Chief Marketing Officer, is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors across North America, Europe and Asia.