Grow Revenue With Deep Consumer Insights

To effectively connect with shoppers this back-to-school season, retailers need to dive deep beneath surface-level demographics.

Shoppers will be inundated with back-to-school deals and offers in a few weeks, and retailers must come up with new and engaging ways to stand out among the crowd. Not all parents with kids in school think or act the same, so don’t speak to them as if they do. Understanding how parents with kids of various ages differ from one another is critical to engaging and converting them during the back-to-school season.

To get a deeper, person-level look at who these shoppers are, we broke them into four major categories: parents of elementary school kids, parents of middle school kids, parents of high school kids and parents of college kids and compared them on everything from their core values to their product preferences.

In our latest guide, The ABCs of Growing Revenue this Back-to-School Season, you’ll learn:

  • Their values, motivations and interests
  • Their consumer preferences and behaviors
  • Where they shop
  • The best channels to find them

Download your copy of The ABCs of Growing Revenue this Back-to-School Season and start developing a strategy to better connect with shoppers. 

Seasonal Guide