Grow Revenue With Deep Consumer Insights
To effectively connect with shoppers this back-to-school season, retailers need to dive deep beneath surface-level demographics.
To get a deeper, person-level look at who these shoppers are, we broke them into four major categories: parents of elementary school kids, parents of middle school kids, parents of high school kids and parents of college kids and compared them on everything from their core values to their product preferences.
In our latest guide, The ABCs of Growing Revenue this Back-to-School Season, you’ll learn:
- Their values, motivations and interests
- Their consumer preferences and behaviors
- Where they shop
- The best channels to find them
Download your copy of The ABCs of Growing Revenue this Back-to-School Season and start developing a strategy to better connect with shoppers.