WATCH ON-DEMAND: Ad Age Small Agency Conference Fireside Chat

The collective economic mood is dreary. With inflation, war, supply chain disruptions, and the likelihood of recession looming over us, many agencies, brands and consumers alike are overwhelmed with uncertainty. But if there's time to worry, there's time to plan for success—even in an economic downturn.

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Tightening budgets from brand clients and the continuing disruptions brought on by the push for more consumer data privacy are two of the biggest challenges agencies face in 2022.

Fighting these challenges isn’t easy, but it can be done.

Ad Age Small Agency Conference Fireside Chat

Watch Resonate CMO, Ericka Podesta, and VP of Analytics and Data Sciences at Media Matters Worldwide, Sara Owens, discuss how democratizing data can help small agencies expand current business and create new revenue streams.

Ericka McCoy, CMO, Resonate

Ericka McCoy, Chief Marketing Officer, is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors across North America, Europe and Asia.

Sara Owens, VP of Analytics and Data Sciences, Media Matters Worldwide

Sara is VP of Analytics and Data Sciences at Media Matters Worldwide. She has deep experience across every side of the ad industry from brand to publisher and tech to agency. Sara is passionate about using data to solve problems and tell stories.