WATCH ON DEMAND: How Purpose-Driven Brands Can Align with Consumer Values

In today's digitally driven, choice-saturated world, demographics-based marketing isn't enough to create genuine connections that will drive consumers to choose one brand over the millions of options just clicks away. It's only through understanding a person's internal motivations that marketers can hope to make long-lasting connections. 

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The WHY behind consumers' decisions to choose or abandon a brand has never been more important. 

How can you proactively align with consumer values and adopt them authentically in your messaging? The answer is in rich, recent, relevant data on what consumers truly value. In this on-demand webinar, you’ll learn: 

  • Why personal values are exceptionally reliable drivers of buying decisions today 

  • How values reveal crucial differences among similar consumers that help brands engage, convert and retain them 

  • Ways to use AI-powered data to create better connections throughout the entire customer lifecycle 

How Purpose-Driven Brands Can Align with Consumer Values in 2022

Ericka Podesta McCoy, CMO

Ericka is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors across North America, Europe and Asia.

 

Dr. Tom Lacki, Sr. Fellow Research

With two decades of marketing experience and advanced study in cognitive psychology, research methodology, and statistics, Tom is passionate and persistent in solving a broad range of marketing issues across industries, with a special focus on helping clients build productive and profitable customer relationships.

WATCH ON-DEMAND