Connect, Compel and Convert in a Privacy-Safe World: From Coronavirus to Cookies
You’re facing some daunting challenges as a data-driven marketer. Externally, the roller coaster of the last 15 months is now ending in a pile of cookie crumbs. Internally, you’re trying to unify, enrich and segment your customer data, all while identifying opportunities and threats to your ability to acquire and retain customers and hit your KPIs. But how? To drive best-in-class marketing, you need to connect with customers and prospects, and to make those connections, you need to understand their motivations.
Join Ericka McCoy, CMO of Resonate, for an insightful look at what it takes to succeed in this challenging digital marketing landscape. You’ll find out:
- How to unify the disparate data sources you already have
- How deep, dynamic data helps you discover new insights on your existing segments
- How to strengthen data in a post-Google cookie world using a dual path approach involving universal identifiers and FLoCs