Adweek and Resonate: 3 Ways to Drive Growth Through Values-Driven Multicultural Microsegmentation

America is a melting pot and your marketing should be, too. But, are you putting audiences into buckets that are too vague? Are you speaking to multicultural audiences in a way that respects the nuances and sensitivities that make our communities incredible?

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Adweek and Resonate: 3 Ways to Drive Growth Through Values-Driven Multicultural Microsegmentation

Watch this on-demand webinar today to learn why multicultural understanding requires constant learning and evolution –– and why the reward is deeper consumer relationships and engagement. You’ll hear from experts on: 

  • Why you need fresh, granular data to keep a pulse on changing consumer values and how those vary from one cultural group to another, even from one Hispanic group to another 
  • How values-driven understanding of real-world segments is the only way to drive sustainable, consumer-focused growth  
  • How, where, and when to target microsegmented audiences from Tiktok to Peacock 

Why, in 2021, all microsegments should be viewed through a lens that includes multicultural nuance 

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