Case Study: How A&E Amplified 1P Data for Content Optimization, Distribution, and Revenue Growth

Netflix. Hulu. Disney+. In an industry where disruption is the norm, how does a legacy network continue to win advertising dollars as linear TV takes a backseat to digital platforms?  

For five years, A+E has used the Resonate’s AI-driven Ignite Platform™ to amplify their first-party data and go behind-the-scenes to learn who viewers are and why they choose to engage –– critical insights they need to increase revenue.

In this case study, you’ll learn how A+E: 

  • Uses Resonate data to determine the audiences that will yield the best ROI for advertisers and on which platforms 
  • Leverages deep audience insights to determine the right story for the right audience on the right channel 
  • Provides both pre-sale pitch and post-sale CTV targeting opportunities for advertisers — and backs up ad decisions with data on who is watching, how they are watching, and where 

 

Learn how this relationship has impacted A+E’s advertiser relationships, content, and revenue growth. Download the case study today. 

 

DOWNLOAD THE CASE STUDY