Case Study: How A&E Amplified 1P Data for Content Optimization, Distribution, and Revenue Growth
Netflix. Hulu. Disney+. In an industry where disruption is the norm, how does a legacy network continue to win advertising dollars as linear TV takes a backseat to digital platforms?
In this case study, you’ll learn how A+E:
- Uses Resonate data to determine the audiences that will yield the best ROI for advertisers and on which platforms
- Leverages deep audience insights to determine the right story for the right audience on the right channel
- Provides both pre-sale pitch and post-sale CTV targeting opportunities for advertisers — and backs up ad decisions with data on who is watching, how they are watching, and where
Learn how this relationship has impacted A+E’s advertiser relationships, content, and revenue growth. Download the case study today.