An Agency Blueprint for the Post-Cookie World: Building Better Consumer Connections
January 2022 looms large as a time of data disruption following Google’s death-to-cookies announcement. How can advertisers learn more about their target audience and be sure they’re reaching the right humans on a path not paved with cookies? With new identity initiatives announced practically every week, the urgency to find new, privacy-preserving pathways to consumer insights and effective digital activation is only matched by the confusion over how to get there.
Hear from Resonate’s agency SVP Jonathan Ricard as he shares a blueprint that agency leaders can use to build the foundation for the post-cookie world. You’ll find out:
- What the cookie-less future looks like for agencies
- What kinds of data solutions can help build better consumer connections
- How to identify, message, segment and target people through fresh AI-powered consumer insights