The 2025 Agency Data Advantage

Align audience, message, and media to boost engagement and campaign results across every channel.

Marketing agencies today face rising client expectations and shrinking budgets. Delivering hyper-personalized experiences, optimizing spend, and proving ROI are now non-negotiables, but many teams still rely on data that’s outdated, siloed, or lacking depth. First-party data is valuable, but often too narrow. It misses intent signals, behavioral shifts, and cross-channel activity, leaving agencies reactive instead of strategic.

That’s where Resonate comes in. As the leading data enrichment partner for high-performing agencies, Resonate enhances your existing data with dynamic, AI-powered insights across 15,000+ attributes. The result? Faster segmentation, smarter targeting, and measurable results—like a 23% drop in cost per conversion. In this playbook, you’ll explore real-world case studies and discover how enriched data will help your agency win more business, boost performance, and stand out in a competitive market—all without changing your tech stack. 

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