Uncover the Human Element of Data Targeting: Go Beyond 'Cardboard' Personas

Personas help define target audiences and inspire effective creative and messaging that drives performance. But most are flat, 'cardboard' personas, based on a combination of old data and a handful of vague attributes like age and marital status. It's time to start using the best data to produce the best campaigns outcomes. Think of it as a media metamorphosis.

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In this on-demand webinar, Resonate Agency SVP, Jonathan Ricard, explains how agencies can build more robust personas, with better quality data, and enrich them with the ‘Human Element’ – the WHY behind consumer decision making for better media performance. You’ll learn:

  • How to create precise, multi-attribute audiences from the most accurate personas

  • Why an insights-driven marketing approach drives the most effective campaigns

Watch this on-demand webinar today and amp up your campaign performance.

Jonathan

Jonathan Ricard

Jonathan Ricard, SVP Agency Sales, brings 20 years of expertise on the intersection of data and marketing in the digital media industry. He has been an executive at high growth startups, SaaS platforms and data companies including Signal, IXI Digital, Revolution Health and AOL.

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