Uncover the Human Element of Data Targeting: Go Beyond 'Cardboard' Personas

Personas help define target audiences and inspire effective creative and messaging that drives performance. But most are flat, 'cardboard' personas, based on a combination of old data and a handful of vague attributes like age and marital status. It's time to start using the best data to produce the best campaigns outcomes. Think of it as a media metamorphosis.

In this on-demand webinar, Resonate Agency SVP, Jonathan Ricard, explains how agencies can build more robust personas, with better quality data, and enrich them with the ‘Human Element’ – the WHY behind consumer decision making for better media performance. You’ll learn:

  • How to create precise, multi-attribute audiences from the most accurate personas

  • Why an insights-driven marketing approach drives the most effective campaigns

Watch this on-demand webinar today and amp up your campaign performance.