Uncover the Human Element of Data Targeting: Go Beyond 'Cardboard' Personas

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In this on-demand webinar, Resonate Agency SVP, Jonathan Ricard, explains how agencies can build more robust personas, with better quality data, and enrich them with the ‘Human Element’ – the WHY behind consumer decision making for better media performance. You’ll learn:

  • How to create precise, multi-attribute audiences from the most accurate personas

  • Why an insights-driven marketing approach drives the most effective campaigns

Watch this on-demand webinar today and amp up your campaign performance.


Jonathan Ricard

Jonathan Ricard, SVP Agency Sales, brings 20 years of expertise on the intersection of data and marketing in the digital media industry. He has been an executive at high growth startups, SaaS platforms and data companies including Signal, IXI Digital, Revolution Health and AOL.

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