Forrester Report: Automation and AI Will Reshape Media and Creative Agencies

As Agencies Grow in Technology, They Will Shrink in Size. Enhance Your Workforce Strategy with Intelligent Creativity.

It's not an overstatement to say that technology is revolutionizing traditional agency models. Due to unprecedented digital disruption, agencies must become trusted technology partners that turn big data into business insights and help deliver measurable outcomes.

But how exactly do technologies like artificial intelligence (AI) and intelligent automation (IA) affect how agencies work? And why should brands care?  

According to Forrester, creative agencies will lose 11% of jobs to automation by 2023 — which means the time to build and hire creative teams that connect machine precision with human persuasion is NOW.  

The Agency Workforce 2023: Automation And AI Will Reshape Media And Creative Agencies shows the enormous impact AI and IA will have on agencies and how CMOs at client companies should evaluate their agencies. Regardless of what side you're on, if you're a marketer whose goal is to scale creative production and marketing campaigns with data-driven precision, this report is for you.  

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