Alma’s Huge Win with a Nationwide Wellness Brand

Alma, a Miami-based multicultural advertising and segmentation agency, specializes in connecting with the dynamic cultural nuances of Hispanics across the country.

That diverse understanding made them a top contender when a nationwide wellness brand was looking to connect with micro-segmented Hispanic audiences in FL and TX.

In this multicultural case study, learn how Alma: 

  • Enriched their proprietary Hispanic segmentation model with Resonate’s freshest, most relevant data 
  • Demonstrated the ability to target high Hispanic affinity individuals in different geographic regions 
  • Won the pitch by showing the nationwide wellness brand that building trust and connection with Hispanic communities goes deeper than language 

Want to learn how a targeted multicultural strategy can give you a winning edge with clients? Download the Alma case study today. 

Download the Case Study