Alma’s Huge Win with a Nationwide Wellness Brand
Alma, a Miami-based multicultural advertising and segmentation agency, specializes in connecting with the dynamic cultural nuances of Hispanics across the country.
In this multicultural case study, learn how Alma:
- Enriched their proprietary Hispanic segmentation model with Resonate’s freshest, most relevant data
- Demonstrated the ability to target high Hispanic affinity individuals in different geographic regions
- Won the pitch by showing the nationwide wellness brand that building trust and connection with Hispanic communities goes deeper than language
Want to learn how a targeted multicultural strategy can give you a winning edge with clients? Download the Alma case study today.