Case Study: Overcoming Audience Overlap and Driving Exceptional Results with AI-Powered Insights

Learn how a leading beverage brand worked with Resonate to overcome a common marketing challenge: digital marketing campaigns stifled by audience overlap, to reach new, high-value customers.

In this case study, explore how they achieved:  

  • Dramatic Reduction in Audience Overlap from 80-90% to a mere 19%, revealing untapped segments and boosting campaign efficiency. 

  • Precision Targeting Through Psychographic Insights revealing the motivations and preferences of their most valuable customers, enabling hyper-targeted campaigns. 

  • Data-Driven Execution Across Channels to maximize reach and minimize wasted ad spend. 

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