Leveraging AI Throughout the Customer Journey: Reimagine CX

Better personalization with AI

Today’s consumers demand personalization. They want brands to know who they are, what they need and why they need it. To generate these highly nuanced, personalized experiences, brands across industries are leveraging AI to develop a more complete and detailed understanding of their customers and what motivates them to buy from or abandon a brand.

With AI-powered data to fill the gaps in consumer knowledge, brands can keep pace with — and anticipate — evolving customer preferences, habits and motivations. Learn how to future-proof your customer experience by harnessing the power of AI-powered data. You'll find out:

  • How consumer expectations of brands are changing
  • What brands can do to personalize messaging on a large scale
  • How AI is enabling brands to have a more complete understanding of their customers

Leveraging AI Throughout the Customer Journey: Reimagine CX

Ericka McCoy, Chief Marketing Officer, Resonate

Ericka McCoy, Chief Marketing Officer, is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors.

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