Learn How to Unlock the Hidden Potential of Your First-Party Data
Brands are continuing to migrate away from third-party cookies in an effort to acquire new customers without losing sight of the need to retain and grow existing customer relationships. At the same time, we are living in an uncertain world where everything from politics to pandemics to the economy affect how consumers interact with brands.
Rethinking how to utilize first-party data—even pre-existing first-party data —is crucial to understand a brand’s target audiences while navigating their increase in demand for privacy. Watch Resonate CMO Ericka Podesta McCoy as she reveals how to leverage the first-party data to drive impact for acquisition, retention and upsell strategies, and learn:
Why revealing the human behind the consumer is critical for a smarter, more efficient marketing strategy
How to unlock value by leveraging first-party data to drive conversion throughout the customer lifecycle
Strategies to drive efficient and effective targeting to increase conversion
Speaker: Ericka McCoy