How a Leading Nonprofit Reaches Diverse Audiences with AI-Powered Data

As part of its “We Are Nature” campaign, a leading environmental nonprofit wanted to broaden its audience, identifying BIPOC “mindful movers” (individuals trying to live a sustainable lifestyle) as a key segment. But privacy limitations on paid channels made it difficult for the organization’s digital agency, Part and Sum, to reach this niche audience.

The solution? Rich, continuously updated, AI-powered data. Watch this on-demand Adweek webinar for an inside look at how Part & Sum’s partnership with Resonate accelerated the campaign’s speed-to-insight. You’ll learn:    

  • How to fill in data gaps from social platforms using key differentiators 

  • Tips to better align on creative and messaging 

  • Strategies to maximize engagement 

Create a Customer-First Mindset: Build Empathy Along the Customer Journey

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