First Look: How to Reach the American Consumer in 2023
From war and new COVID strains to political polarization and a tough economy, anxiety remains high with many US consumers. Finding a way to cut through the noise—and the buzz of anxiety that comes with it—to get to the right customers with the right strategy is more important than ever.
A holistic, rich, real-time understanding of your customers is critical to surviving and thriving in 2023. Start off your year with fresh insights into the top segments of US consumers to drive acquisition and loyalty.
Hear Ericka Podesta McCoy, CMO at Resonate, share the findings of the hot-off-the-press 2023 State of the Consumer report and give you valuable insights into how US consumers are responding to the world today (and how it affects their purchasing behavior!).
Speaker: Ericka McCoy