How Winning Brands Turn Consumer Values Into Action

Learn how rich, recent, predictive data on what your customers truly value can be turned into action, from Resonate CMO Ericka Podesta McCoy. You’ll find out:    

  • How AI-powered predictive data can support an actionable understanding of your audience at the human level
  • How to apply a data-first approach to values-driven segmentation, personalization and targeting
  • How to quickly improve your campaign performance by resonating with consumers who don’t leave a rich breadcrumb trail