Back-to-School Guide: The ABCs of Growing Revenue

A crash course on the values, drivers, and behaviors of back-to-school shoppers that will earn your creative, offers, and customer experience an A+.

In our 2021 report, you'll go through a five-period crash course on big box back-to-school consumers, as well as insights on how retail marketers can battle the Amazon behemoth.

You’ll learn:  

  • Where back-to-school shoppers stand on the pandemic, vaccination, and the impact that has on schooling 
  • The values and motivations that drive these shoppers in their everyday lives and how that affects their shopping behaviors 
  • The buying preferences that should inform your messaging, offers, and more 
  • Where you'll find these shoppers offline and online across channels including streaming and OTT 

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