Back-to-School Guide: The ABCs of Growing Revenue
A crash course on the values, drivers, and behaviors of back-to-school shoppers that will earn your creative, offers, and customer experience an A+.
- Where back-to-school shoppers stand on the pandemic, vaccination, and the impact that has on schooling
- The values and motivations that drive these shoppers in their everyday lives and how that affects their shopping behaviors
- The buying preferences that should inform your messaging, offers, and more
- Where you'll find these shoppers offline and online across channels including streaming and OTT