Your competitors are using finance marketing insights to steal your banking customers

Bank marketing professionals must tap into the next generation of banking customer insights to keep pace with demand

Millions of U.S. consumers plan to switch or are considering switching banks within the next year. This presents an incredible opportunity for leading banks to attract new customers who aren't satisfied with their primary bank. Deep financial consumer insights empower bank marketers to understand their customers and prospects beyond surface-level demographics and reveals what they really want from their banking experience.

The way banking consumers manage their money has evolved drastically in the last decade and banks have led much of the industry’s innovation with new products and services. But with new financial competitors entering the picture and consumer banking trends continuing to evolve, banks will need a new level of innovation to retain current customers and attract new ones.

In The 2020 Bank Marketer’s Playbook you’ll learn: 

  • Insights about why consumers are switching banks 
  • What types of financial products and services bank switchers are gravitating toward
  • How bank marketers can use AI-driven deep consumer insights to make better and longer lasting connections with customers 

Download your copy now to learn valuable bank marketing insights your next strategic play! 

PLAYBOOK