Watch On Demand: Be a Lean Agency with Happier Employees (and Clients)
In a webinar with AdWeek, we delve into the lean agency model, discuss how to develop a deep understanding of your clients’ customers and identify what you need to do to build a competitive advantage.
The presentation, now on-demand, covers the 4 steps to Be a Lean Agency with Happier Employees (and Clients): Create More Actionable Strategies, including:
- Break the legacy
- Eliminate happiness reducing tasks
- Intelligent collaboration
- Anticipate the client needs
Learn how to become a lean agency with Lauren Tucker, Chief Strategy Officer of Merge, and Jonathan Ricard, SVP of Agency at Resonate.
Speaker: Lauren Tucker, Chief Strategy Officer of Merge
Tucker has a PhD in journalism and mass communications and a minor in data analytics and 25+years of experience that includes more than a decade with the Martin Agency— where she created a consumer-intelligence consultancy—and five years at Leo Burnett in media and planning. She has worked on brands across categories including Kellogg’s, Kraft, BFGoodrich, Hoover, Geico and Walmart.