Watch On Demand: Be a Lean Agency with Happier Employees (and Clients)

Agencies are undergoing a major transformation. They’re up against many challenges, including growing competition from consulting firms, brands launching in-house shops and budgets shifting away from advertising. It’s critical that as an agency, you adopt a customer-centric approach so you can embed yourself in your clients’ businesses and become a strategic partner.

ANY DAY
ANY TIME
Your Desk!

In a webinar with AdWeek, we delve into the lean agency model, discuss how to develop a deep understanding of your clients’ customers and identify what you need to do to build a competitive advantage.

The presentation, now on-demand, covers the 4 steps to Be a Lean Agency with Happier Employees (and Clients): Create More Actionable Strategies, including:   

  • Break the legacy
  • Eliminate happiness reducing tasks
  • Intelligent collaboration
  • Anticipate the client needs

Learn how to become a lean agency with Lauren Tucker, Chief Strategy Officer of Merge, and Jonathan Ricard, SVP of Agency at Resonate.

Speaker: Lauren Tucker, Chief Strategy Officer of Merge

Tucker has a PhD in journalism and mass communications and a minor in data analytics and 25+years of experience that includes more than a decade with the Martin Agency— where she created a consumer-intelligence consultancy—and five years at Leo Burnett in media and planning. She has worked on brands across categories including Kellogg’s, Kraft, BFGoodrich, Hoover, Geico and Walmart.

VIEW ON-DEMAND WEBINAR