Throw Out Stale Segments and Say Hello to an AI-Driven Future

Your Desk!

That’s why we’re asking you to Throw Out Stale Segments and Say Hello to an AI-Driven Future. During this webinar, Forrester principal analyst Brandon Purcell will explain how insights-driven companies are throwing out their antiquated, stale segmentation in favor of deep, individual-level personalization based on granular customer knowledge.  

In this webinar, you’ll learn: 

  • The difference between consumer segmentation and customer segmentation 
  • How AI-driven consumer segmentation puts insights-focused companies at the forefront 
  • Personalization strategy you can use to deliver relevant, hyper-targeted messaging at scale 

Speaker: Forrester Principal Analyst Brandon Purcell

Brandon serves Customer Insights Professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda includes customer analytics and artificial intelligence strategy, innovation and best practices, skill development, and vendor evaluation.