Companies that make decisions based on customer behaviors and demands grow more than 30% annually on average, according to Forrester.

So what are CMOs doing to really understand their customers? If they don't rely heavily on deeper data and machine-learning insights, they risk being left behind.


In this Forrester report, learn more about:

  • The ways data is becoming pervasive
  • How CMOs can innovate with new data sources
  • Establishing an insights process

Download your complimentary Forrester report on The Future of Marketing Insights and learn more about how marketers can keep pace with customers’ changing behaviors.