Summer 2025 Outlook: How Trump’s Return Is Impacting Consumers

How have the events of Donald Trump’s first 100 days back in office affected consumers? It depends on who you ask. Some reports scoff at concerns about trade wars and egg prices, while others bleat out panicked warnings about looming recessions and fractured relationships with former allies. However, one thing is clear: Consumer confidence at the moment is low.

Resonate’s Summer 2025 Consumer Trends Report provides essential, data-driven insights into the actual sentiments, motivations, and behaviors of Americans to not only empower brands and agencies to keep up with evolving events in near-real time but also to show companies where the opportunities are with their current and prospective customers. In this report, you’ll learn: 

  • Whether price and health concerns are preventing consumers from making travel plans 

  • How Americans will be spending Memorial Day, Father’s Day, and Fourth of July 

  • The impact economic concerns have had on brand loyalty—and what consumers are looking for from the brands they do business with 

Having the right data is essential for not just surviving but thriving in times of turmoil. Download the Summer 2025 Outlook today to get the up-to-date insights you need to drive growth—no matter what happens next. 

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