Back to School: Relearning Marketing Foundations to Thrive in Economic Uncertainty

Inflation is rising. Tariffs are shifting. And American consumers are feeling the pressure. For many, the days of carefree spending are over—replaced by cautious choices, tightened budgets, and a growing focus on value over impulse. In this volatile environment, brands and agencies can’t afford to rely on outdated insights or fleeting trends. Every dollar counts, and every campaign must prove its impact. The margin for error is razor-thin.

To stay relevant—and profitable—you need more than just creativity. In the brand-new Resonate June 2025 Consumer Trends Report, you’ll uncover predictive data that reveals what your audience values right now, so you can meet them with messaging and offers that truly resonate. 

In this report, you’ll learn: 

  • How the economic uncertainty, tariffs, and inflation are impacting Americans’ spending habits---how you can ensure your brand stays relevant 

  • Why there’s been a resurgence in brand activism---and which causes consumers care about right now 

  • How health and economic concerns are impacting travel, back-to-school shopping, and more 

Discover how high-performance consumer intelligence empowers you to build marketing strategies that connect, convert, and drive growth—no matter what the market throws your way. 

GET THE REPORT