Winter 2025 Outlook

Good Vibes Only: Americans are Ready for Less Stress (and Super Bowl LIX)

US consumers have a collective resolution: They want to leave stress in 2024. In this brand-new, quick, easy-to-read report, you’ll gain insights into how Americans are feeling at the end of a chaotic year. In turn, you’ll be able to adjust your marketing strategy and messaging accordingly so you resonate with consumers and remain relevant as their attentions turn from the cares of 2024 to the hopes of 2025.

In this consumer trends report you’ll learn: 

  • Useful sports marketing tips, like where Americans are watching Super Bowl LIX 
  • Crucial Valentine’s Day planning insights 
  • How the presidential election really affected purchasing behaviors 
  • Whether social justice advocacy is still a good idea for brands 

GET THE REPORT