Fall 2025 Outlook

How Consumer Uncertainty is Impacting Spending

As we head into the 2025 holiday season, brands are getting a break from bearing the brunt of blame for inflation. Instead, Americans are directing much of their ire towards tariffs and other trade policies, the full impact of which remains unclear.

A few things are certain, though: Prices are rising, more consumers are finding they’re unable to get products they want due to tariffs, and, overall, people are uncertain of what comes next or what they should be doing. Many are in a holding pattern, waiting to see what happens before they decide how they should change their spending habits in response.  

Resonate has the insights you need to navigate a holiday season that’s permeated with an air of uncertainty. 

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