Summer 2024 Outlook

A Turning Point in Consumer Worries? Concerns Stabilize After Months of Anxiety.

Anxiety has reigned supreme for Americans over the last year, with consumers worrying about everything from their health to their finances to the environment and the quality of government leadership.

Now, however, those priorities have changed, and Resonate’s hyper-recent data shows that as of June 2024, Americans are ready for a summer vacation, including a break from their worries. That’s a big change from even a few months ago and could leave marketers who don’t have the help of AI-powered data struggling to keep up. 

Resonate has the freshest take on consumer behaviors, motivations, and values on hand, and you can use this data to inform your summer marketing strategies for 2024 and drive a strong year-end performance. In our latest Consumer Trends Report, you’ll learn what Americans’ priorities are right now, how their concerns are affecting their spending habits, and other information you can use to help your team make the best data-driven decisions. 

Be the first to get your hands on the most recent consumer data in marketing. Download the Consumer Trends Report today. 

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