Consumer Trends Report: Summer 2024 Outlook

Resonate Trendcast with CMO Ericka McCoy

The past few years have been a whirlwind, and Americans are feeling it. Resonate's latest Consumer Trends Report, drawn from surveys and AI-powered insights across the US adult population, reveals a shift in mood after several years of concerns about finances and health. Americans are ready for a break and anxiety is finally stabilizing, with data pointing to a softening of extreme views and a move towards a more moderate state of concern.

Consumer Trends Data Report Data Review Session

This shift in consumer mindset has major implications for marketers. Watch the Resonate Trendcast with CMO Ericka McCoy to learn:

  • The current state of American consumer confidence
  • How changing anxieties are impacting purchasing decisions
  • Actionable strategies to adapt your marketing for the current environment

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