Jingle Shelves: How Can CPG Baking Brands Connect with Consumers this Holiday Season?

As a CPG brand, you’re competing against legacy brands that have a festive history with bakers. Nestle, Baker’s, Ghirardelli, to name just a few. How can your brand stand out and find its place in consumers’ holiday plans?

Start by connecting with the values, behaviors, and preferences that drive your target audience. In our latest one-pager, we explore AI-driven consumer segments most likely to bake during the holidays and go beyond their basic demographics to tap into the why that drives their buy. 

  • Who’s baking this holiday season and what matters to them (yes, sustainability is on their radar!) 
  • The social channels where holiday bakers are most likely to save their recipes  
  • How to utilize Resonate’s deep, real-time, values-driven consumer intelligence to forge connections and lay the foundation for season-after-season of baking love.

Want to know more? Download Jingle Shelves: How Can CPG Baking Brands Connect with Consumers this Holiday Season? today. 

 

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