The CPG Marketer's Guide to a Data-Driven DTC Strategy

As CPG brands shift to DTC, come out on top with The CPG Marketer’s Guide to a Data-Driven DTC Strategy.

The CPG shift to DTC has been catapulted from nascence to normalcy with the pandemic driving consumers indoors and online. CPG marketers once had just a handful of DTC competitors to worry about, and now the whole industry is off to the e-commerce races.

Whether your brand’s DTC platform is already rolling or you’re still in planning mode, it’s a good time to take a step back and assess: Do you have hard data telling you what your customers and prospects need or want from your products, and how to connect with the ones who haven’t heard of your brand?

Instead of guessing, you should know. By taking a data-driven approach to your 2021 DTC plan, you will

Download The DTC Shift: The CPG Marketer’s Guide to a Data-Driven DTC Strategy now to learn:

  • Why deep consumer insights are the bedrock of a successful DTC strategy
  • How a data-driven approach can help you beat out competing brands
  • How to make the most of the wealth of first-party data that comes with shifting to DTC

Download the Report