The Current State of Bank Account Holders

People are still more concerned with the economic-related effects of COVID-19 (69%) than the health-related effects (58.4%).

How has the global pandemic affected the banking psychographics, habits and behaviors of consumers? When it comes to their personal finances, what do people care most about? In the constantly changing world we’re living in right now, it’s critical to keep your finger on the pulse of consumer sentiment as it relates to COVID-19 and their personal finances.

In our executive brief, The Current State of Bank Account Holders, you’ll learn about: 

  • Brick-and-mortar bankers and what you need to know to acquire or retain them 
  • Digital bankers and what you need to know to acquire or retain them 
  • How to effectively reach and convert these two segments  

It’s never been more important to connect on a deeper level with your account holders. 

Engage and Retain Account Holders Brief