Maximizing Audience Revenue with Data-Driven Storytelling
Effective storytelling requires a deep understanding of audience behavior at the program or platform level. But how can publishers adapt to emerging distribution channels and keep up with what viewers are watching and connecting with? Real-time, granular data.
A&E needed to understand their audience on a deeper level and provide advertisers with individual-level insights to inform storytelling and distribution. In the AI-driven Resonate Ignite Platform™, they tapped into deep, real-time audience data and delivered program- and distribution platform-specific insights. The result? Increased advertising yield and improved audience targeting.
Hear from Resonate expert Ray Faust, General Manager, Media and Entertainment, to learn how to use insights-based storytelling like A&E did to maximize revenue as streaming viewership continues to skyrocket in 2021.