Digiday Modern Retail Summit: Consumer, Disrupted. State of the Retail Consumer 2021
Anxious purchases and newfound hobbies. Dramatic increases in online shopping across generations. So much athleisure. 2020 was a year of constant upheaval as consumer habits changed overnight. So, as more Americans are vaccinated each day, what will getting back to normal look like in the retail industry? What will stay changed, perhaps for the better?
Who is the disrupted consumer and what do they value? How will those values inform the evolution of the retail experience? AI-driven marketing expert Ericka Podesta McCoy, Resonate CMO shares how to connect with a disrupted retail consumer on a level that goes deeper than loyalty programs and curbside pick-up.