Protect Your Margins: The Essential Retail Marketer's Playbook for 2026

Stop the discount spiral. Start growing profitably.

Your customers are trained to wait for sales. Ad costs keep climbing. And every promotion chips away at your margins. This playbook reveals three proven plays retail marketers can use right now to acquire new customers at full price, retain the right buyers without constant discounting, and grow order value through intelligent personalization instead of blanket promos. Learn the strategies leading brands are using to break free from promotional dependence and drive sustainable, margin-friendly growth in 2026.

You'll learn 3 plays that are essential to protecting your bottom line in 2026: 

  • Play 1: Acquire New Customers Without Higher CAC – Target ready-to-buy, right-fit shoppers who convert at full price using predictive audiences 

  • Play 2: Keep Good Customers and Protect Profits – Distinguish between value-driven loyalists and deal-seekers, then personalize your retention strategy accordingly 

  • Play 3: Grow Order Value Without Blanket Promos – Use predictive analytics to identify the next best purchase and optimal timing for intelligent recommendations 

Plus: Exclusive consumer insights on Gen-Z online shoppers—including purchase motivations, retailer selection criteria, and media consumption habits. 

Download your free copy now and start protecting your profits in 2026. 

GET THE PLAYBOOK

 

By submitting this form, you agree to receive email communications from Resonate. You may unsubscribe from these communications at any time. For more information, see our Privacy Policy.