How Deep Consumer Insights Empower You To Retain and Reach Banking Customers

What if you knew millions of your bank customers would be leaving you, or your competitors, in the next year?

The truth is 33 million people say they’re open to switching banks in the next year. Consumer banking preferences are undergoing a massive transformation, leaving bank marketers struggling to keep up with evolving consumer needs and the demand for digital innovation.

It’s crucial that bank marketers revitalize their strategies for retaining current customers who may be itching to leave. Deep consumer insights that go beyond surface-level demographics will help banks develop more effective strategies to not only strengthen connections with existing customers, but also attract new ones looking to switch banks.

In our executive brief, How You Can Keep 33 Million Bank Switchers, you’ll learn:

  • Who these 33 million bank switchers are and what they value
  • What they want from their banking experience
  • How deep consumer insights will help you retain and reach customers

Executive Brief