The FinServ Marketer’s Guide Through the Lens of the New Home Buyer
Acquire, Retain, and Expand Banking, Insurance, and Investment Services
One fast-growing market FinServ companies need to watch is the New Home Buyer. 16 million U.S. consumers are planning to buy a home in the next 12 months—a number poised to grow as the rent rises due to inflation.
In the Financial Services Guide Through the Lens of the New Home Buyer, you'll learn:
What values and psychological drivers are motivating the New Home Buyer to choose mortgage lenders, insurance providers, and investment companies
How an insights-driven approach can significantly impact your marketing strategy
Ways to use rich, recent, relevant data to acquire and retain new home buyers
Download it to discover how to attract and upsell this high-value audience in a volatile market.