The FinServ Marketer’s Guide Through the Lens of the New Home Buyer

Acquire, Retain, and Expand Banking, Insurance, and Investment Services

We're in the midst of a tectonic shift in the financial services industry. Changing customer expectations are disrupting an industry rooted in traditional practices—all the while new service providers threaten the long-standing success of established companies. Bankers, insurers, and investment companies alike need to keep all eyes on high-value audiences.

One fast-growing market FinServ companies need to watch is the New Home Buyer. 16 million U.S. consumers are planning to buy a home in the next 12 months—a number poised to grow as the rent rises due to inflation.    

In the Financial Services Guide Through the Lens of the New Home Buyer, you'll learn: 

  • What values and psychological drivers are motivating the New Home Buyer to choose mortgage lenders, insurance providers, and investment companies 

  • How an insights-driven approach can significantly impact your marketing strategy 

  • Ways to use rich, recent, relevant data to acquire and retain new home buyers 

Download it to discover how to attract and upsell this high-value audience in a volatile market. 

Get the guide!