Learn How to Navigate a First-Party Data Strategy in a Cookieless World
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In this report, we dive into:
- First-party data strategies necessary to build a privacy-focused, ground truth solution in today’s landscape
- Key elements to consider when leveraging first-party data
- Vital data enrichment types and core strategies driving business performance throughout the buyer funnel from acquisition to retention
- Dangerous pitfalls to avoid when building a ground truth solution from your owned data