Learn How to Navigate a First-Party Data Strategy in a Cookieless World

Organizations of all sizes have already started the migration away from third-party cookies in an effort to acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Rethinking how your business utilizes first-party data—even pre-existing first-party data you’ve already collected—is the key to navigating the increasing demand for privacy while needing to know your customers at the individual level at scale.

In this report, we dive into:

  • First-party data strategies necessary to build a privacy-focused, ground truth solution in today’s landscape
  • Key elements to consider when leveraging first-party data
  • Vital data enrichment types and core strategies driving business performance throughout the buyer funnel from acquisition to retention
  • Dangerous pitfalls to avoid when building a ground truth solution from your owned data  

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