Forrester Report: Reprogram The CMO/Agency Technology Relationship
Connecting Agency Choice to Tech Strategy
Forrester’s Four Models Connect Your Agency Choice to Your Technology Strategy analyzes the tech stack of 10 agencies and consultancies, and offers a framework based on 4 key technology needs that can drive their decisions:
- Collaboration necessitates leveraging deep partnerships
- Implementation benefits from agnostic consultation
- Customization requires assembling bespoke solutions
- Innovation calls for building proprietary solutions
Are you a CMO on the hunt for the best marketing service? Use this report to learn four models for selecting agency partners that align with your technology needs.
Are you working in an agency trying to level up in the market? Read on to find out how some of today’s most successful agencies apply the four models to bring unique tech value to brands.