Forrester’s Guide to Successfully Launch Your Customer Analytics Pilot

How to Pick a Pilot, Implement It, and Communicate Results 

Many brands today struggle to incorporate customer analytics into their strategy because they either don't know where to start, get caught up in data challenges, or have difficulty converting insights to action. But, in the age of the consumer, the insights-driven businesses win, serve, and retain more customers.

According to research by Forrester, firms at the advanced level of insights-driven maturity are 5x more likely than those at the beginner level to report annual revenue growth north of 20%.  

But first, you'll need to make your case for a budget, resources, and executive attention—and that comes down to choosing the right pilot project, implementing it, and communicating the results effectively.  

Use the framework in Forrester's Pick A Powerful Pilot To Propagate Customer Analytics to guide you on your next pilot project. In this report, you'll learn how to: 

  • Set clear business goals with stakeholders 

  • Map data and analytics to potential pilots 

  • Take future-focused steps to expand efforts  

Download Forrester’s latest guide on how to successfully launch your customer analytics pilot now and to set yourself up for success! 

Download your Forrester report today